Ghana Beverage Awards ||
The planning committee of the Ghana Beverage Awards (GBA) has announced
that all is ready for the fourth edition of the awards to be organized
virtually in adherence to the stipulated COVID-19
protocols and to ensure the safety of all its stakeholders. GBA 2019
will be streamed live on TV and online on 13th June, 2020 at 6pm.
Under the theme “Inspiring Excellence in Ghana’s Beverage Industry”
the awards aim to promote both local and foreign beverages as well as
the participation of small-scale beverage enterprises in Ghana.
Nominations were closed to the general public and all beverage
companies in February this year with voting for the prestigious product
of the year award ending on 20th March.
Chief Executive Officer of Global Media Alliance Group (GMA), Mr. Ernest Boateng spoke on the preparedness of the awards committee ahead of the awards;
“We are ready to organise a seamless event which will celebrate the
hard work of all the players in the beverage industry in the year under
review. We also want to assure our patrons that the virtual awards will
maintain the world-class standard they and our stakeholders are used to
without losing the prominence and prestige associated with the awards”
he expressed.
In a lead up to this year’s awards, a beverage Industry Tour was
organized for the GBA board to visit nominated companies to familiarize
with their work and practices. This initiative is one of the new
activities which was introduced in the build-up to the 2019 Awards
Night.
This year, GBA
has introduced two new categories; Local Beverage Advertisement of the
Year and International Liqueur of the Year. The addition of the new
categories is to acknowledge feedback from stakeholders, particularly
consumers who have been instrumental in the nominations phase. The Local
Beverage Advert of the Year Award goes to the brand in the year under
review that is enjoying massive public appeal with its creative
publicity.
The Ghana Beverage Awards is organized by Global Media Alliance.
Supporting partners are the Food Research Institute (FRI) under CSIR,
Ghana Tourism Authority (GTA), Consumer Protection Agency and the Food
and Beverage Association of Ghana (FABAG).
Other partners for this year’s awards include Perception Management
International, Telande, Sunseekers Tours, Archbert Media, Kencity Media
Group, Citi FM, Daily Graphic, The Chronicle, Business 24, Ghanaweb, The
Publisher, GTV and GTV Sports +
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